A Study of News Credibility and Trust on Social Media - A Multi-Cultural Evaluation Emergent Research Forum (ERF)

Information sharing is an important motivation for individuals to join social networking websites (SNSs). One source for the shared information are the posts that are shared in SNS. In this study, we propose a research model that represents antecedents of trust in posts in the SNS and the impact of culture. We plan to gather data from two countries- China and USA. We expect to find that content credibility and source credibility as antecedents of trust. In addition, we expect to find that involvement in the post moderates the effect of source credibility and content credibility on trust. Finally, we expect that source credibility and content credibility have the greatest impact on trust in the USA.