Factors that influence purchase intent and perceptions of genetically modified foods among Argentine consumers

Due to the importance of genetically modified (GM) crops to Argentine's economy, it was hypothesized that Argentine consumers are in a unique situation, regarding their perception of GM foods. Factors that influenced purchase intent and perceptions of genetically modified foods by 256 Argentine consumers were investigated through a drop-off survey. Purchase intent for GM foods was low, unless a nutritional benefit was promised. Perceptions were generally more negative than positive. The characteristics of the population associated with a higher purchase intent of GM foods were under 25 years of age, low level of education, who had not or were not sure of having heard of GM foods, and who were willing to buy new foods that appear on the market. Overall men perceived GM foods more positively than women. The perception of consumers from a developing country such as Argentina is discussed in relation to studies performed in developed countries where GM crops are not so crucial to their economy. (C) 2004 Published by Elsevier Ltd.