Study on Innovation Management from the Perspective of Creative Industries

By using the semantic analysis and comparison method, this paper attempts to compare in detail the difference of the concepts of innovation and creativity, and to show the distinctive differences between them. And based on the semantics analysis of innovation and creativity, it proposes that we need to pay attention to the art and design creativity in the traditional innovation management. We need to give support from the national innovation strategy level to the creative industries and the commercial creativity, in order to construct the whole perfect innovation management system.