Research on the Management of Corporate Social Responsibility

被引：0

作者：

Lv Jiying ^{[1
]}

Wang Zhunan ^{[1
]}

机构：

[1] Wuhan Univ Sci & Technol, Zhongnan Branch, Commercial Coll, Wuhan 430223, Peoples R China

来源：

PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT, VOLS I AND II | 2009年

关键词：

corporate social responsibility; social responsibility risk; risk management;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

As the enterprises face more and more pressure from the stakeholders, this article analyzes the risks caused by improper assumption of social responsibility. Then it recommends the general procedure of Corporate Social Responsibility(CSR)management, and intends to raise the attention to the study of CSR risks.

引用

页码：1918 / 1921

页数：4

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