The Impact of Collectivism on Electronic Customer Relationship Management Performance in the Arab World

This paper argues that although the Collectivist cultural dimension may be a barrier to electronic commerce in collectivist cultures such as the Arab, Latin American and Chinese cultures, it may be a favorable and an encouraging context to Electronic Customer Relationship Management which can add more value to the traditional organizational model. This paper illustrates cases where in a specific culture, specific applications of information systems may be very popular and attractive while others may not.