THE CUSTOMER RELATIONSHIP MANAGEMENT IN ELECTRONIC MEDIUM

被引：0

作者：

Grigorescu, Adriana ^{[1
]}

Grigoresccu, Dan-Razvan ^{[2
]}

机构：

[1] Natl Sch Polit Studies & Publ Adm, Fac Publ Adm, Bucharest, Romania

[2] Acad & Econ Studies, Fac Commerce, Bucharest, Romania

来源：

CRISES AFTER THE CRISIS: INQUIRIES FROM A NATIONAL, EUROPEAN AND GLOBAL PERSPECTIVE, VOL III | 2011年

关键词：

Cyberspace; customer relationship management; marketing;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Considering the complexity of trade it is of importance not the competitive technology and the capacity to integrate the products in a pack of services that accompany them. The image of the services quality operates in an intensive manner on the buying behavior of potential customers, the level of sales being so, greatly dependent of the supporting services. The implementation of an electronic project CRM are determined by the technology development and allows a rapid adaptation of the organization behavior to the changes on the market that will meet better the wishes and exigencies of the clients.

引用

页码：110 / 116

页数：7

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