Agency Creativity: Teams and Performance A Conceptual Model Links Agency Teams' Knowledge Utilization, Agency Creativity, and Performance

被引:21
|
作者
Lynch, Jacqueline [1 ]
West, Douglas C. [2 ]
机构
[1] Univ Westminster, Westminster Business Sch, Dept Mkt & Business Strategy, London W1R 8AL, England
[2] Kings Coll London, Mkt, London WC2R 2LS, England
关键词
JOB-RELATED DIVERSITY; RESOURCE-BASED VIEW; MODERATING ROLE; INTEGRATIVE MODEL; TIE STRENGTH; RISK-TAKING; WORK; ANTECEDENTS; MANAGEMENT; INNOVATION;
D O I
10.2501/JAR-2017-006
中图分类号
F [经济];
学科分类号
02 ;
摘要
Agency creativity is a product of team efforts whereby members interact to share knowledge, skills, and expertise to produce creative campaigns. For an agency, this is an invaluable resource. Using a multidisciplinary approach, the authors of the current article propose a conceptual model that links teams' knowledge utilization, agency creativity, and performance. By considering incremental and radical creativity, the model also builds on the idea that creativity is a multidimensional construct. The framework is presented to act as a catalyst on which to build future empirical research on the nature of team creativity in advertising agencies.
引用
收藏
页码:67 / 81
页数:15
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