Five years of crisis the communication market (2008-2013)

被引：12

作者：

Cabezuelo-Lorenzo, Francisco ^{[1
]}

机构：

[1] Univ Valladolid, E-47002 Valladolid, Spain

来源：

HISTORIA Y COMUNICACION SOCIAL | 2013年 / 18卷

关键词：

Media companies; economic crisis; press; Spain;

D O I：

10.5209/rev_HICS.2013.v18.44358

中图分类号：

J9 [电影、电视艺术]; I235 [电影、电视、广播剧];

学科分类号：

摘要：

This article tells the main problems of the mass media companies in the current state of economic crisis in Spain, from 2008 until now. It pays special attention to the case of the advertising industry. This work shows the current Spanish media landscape, determinate by the deep crisis and a low invest in traditional advertising. It explains how the advertising crisis has forced the media to change their own structures as corporations.

引用

页码：703 / 715

页数：13

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