Proposal of model for effective implementation of innovation strategy to business

被引：9

作者：

Hittmar, Stefan ^{[1
]}

Varmus, Michal ^{[1
]}

Lendel, Viliam ^{[1
]}

机构：

[1] Univ Zilina, Zilina 01026, Slovakia

来源：

2ND WORLD CONFERENCE ON BUSINESS, ECONOMICS AND MANAGEMENT | 2014年 / 109卷

关键词：

Innovation strategy; implementation; business; model;

D O I：

10.1016/j.sbspro.2013.12.611

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The issue of implementation of innovation strategy is still little explored in practice-applied field of innovation management. In business practice are encountered more errors on the part of managers in this area, resulting in a failed implementation of innovation strategies in the business. The aim of this paper is on based detailed analysis of literature and conducted research to develop a model for effective implementation of innovation strategies in the business. This model is supported by a set of recommendations for its successful implementation. (C) 2014 The Authors. Published by Elsevier Ltd. Selection and peer review under responsibility of Organizing Committee of BEM 2013.

引用

页码：1194 / 1198

页数：5

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