Exploring the Impact of Traditional and Electronic Word of Mouth on Travel intention

被引：5

作者：

Linh Nguyen Tran Cam ^{[1
]}

Tung Tran Anh ^{[2
]}

Moslehpour, Massoud ^{[3
]}

Xuan Do Thi Thanh ^{[4
]}

机构：

[1] Ho Chi Minh City Open Univ, 97 Vo Van Tan St,Dist 3, Ho Chi Minh City, Vietnam

[2] Saigon Inst Technol, Lot 14,Rd 5,Dist 12, Hcmc, Vietnam

[3] Asia Univ, 500 Liufeng Rd, Taichung, Taiwan

[4] Int Univ Viet Nam Natl Univ HCM City, Quarter 6,Linh Trung Ward, Hcmc, Vietnam

来源：

PROCEEDINGS OF THE 2019 5TH INTERNATIONAL CONFERENCE ON E-BUSINESS AND APPLICATIONS (ICEBA 2019) | 2019年

关键词：

Word of mouth; Marketing method; traditional word of mouth; electronic word of mouth;

D O I：

10.1145/3317614.3317617

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

Word of mouth has been treated as one of the most powerful marketing methods which can earn several times greater in terms of efficiency than traditional tools. The tourism sector in which most aspects are considered as intangible even highly concerns and evaluate this type of communication. This study aims to examine the differences, as well as the linkage Quantitative method, was applied with the distribution of questionnaires through both online and offline in Ho Chi Minh City. 256 usable and valid answers were analyzed through multiple tests such as EFA, CFA, and SEM to test the proposed hypotheses. The results do statistically support the impacts of electronic word of mouth on attitudes and travel intention, while traditional word of mouth is only evident with its influence on electronic word of mouth.

引用

页码：83 / 87

页数：5

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