PLM Innovation Matrix for a Complex Product Development Process

PLM is a transformation strategy built on shared access to a single knowledge base, data and processes related to our products. This strategy allows us to grow and to control the rate of change of products or degree of innovation. The purpose of this paper is to find out the importance of innovative processes on Product Lifecycle Management (PLM) integration strategies with the objective to help companies to answer to the main market needs. In the case study we propose to analyze the innovation potential influence over electro-mechanic manufacturing process considering its specific tools. To exemplify our researches we approached the PLM as a multi-dimensional topic and we intent to explore the innovation complex metrics dimensions and help the reader gain a broad perspective of PLM in the Romanian industry. By using this approach, we can score, weight and prioritize customer assessment for different stages of product development process and to take in consideration the most likely changes that will improve the process. There are identified and assessed five innovation complex metrics used in PLM process stages within a complex Product Development Process. Also, based on this metrics, we create and analyze "PLM innovation matrix" and a traditional representation of "Iceberg Costs".