The Impact of Electronic Word-of-Mouth on Young Consumers' Purchase Intention in Hong Kong

被引：0

作者：

Lam, Aris Y. C. ^{[1
]}

Lau, Mei Mei ^{[1
]}

Cheng, Calvin ^{[1
]}

Wong, Ming Yan ^{[1
]}

机构：

[1] Hong Kong Polytech Univ, Sch Profess Educ & Execut Dev, Hong Kong, Peoples R China

来源：

2019 10TH INTERNATIONAL CONFERENCE ON E-EDUCATION, E-BUSINESS, E-MANAGEMENT AND E-LEARNING (IC4E 2019) | 2019年

关键词：

Electronic word-of-mouth; information credibility; purchase intention; utilitarian; hedonic; social media;

D O I：

10.1145/3306500.3306577

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

This study focuses on the impact of electronic word-of-mouth on young consumers' purchase intention in cosmetic industry in Hong Kong. A research model was constructed to investigate the impact of electronic word-of-mouth on purchase intention of consumers, influenced by social media browsing intention and mediated by information credibility. A survey was conducted with a sample of 173 respondents and a quantitative approach was used to validate the research model. The research results concluded that electronic word-of-mouth has a positive influence on information credibility, which in turn predicts young consumers' purchase intention.

引用

页码：329 / 333

页数：5

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