A COMPARATIVE ANALYSIS OF THE ROMANIAN PARLIAMENTARY PARTY WEBSITES DURING THE PRE-ELECTION PERIOD

In Romania the political party websites have developed since 2000 (Mocan, Badescu& Marian, 2003) and have been used to disseminate information about candidates, alliances, campaigns and political agenda. This study will focus on the analysis of the Romanian political parties (www.pnl.ro, www.psd.ro www.aliantaromaniadreapta.eu, www.udmr.ro) before the parliamentary elections in 2012. The aim is to find the place of these websites on the trajectory Web 1.0 - Web 2.0. Starting from the well-known models of political communication (Gibson & Ward, 2000; Foot & Schneider, 2006; Lilleker & alii, 2011) I will analyse the degree in which the websites of these parties may contribute to the informing, connecting, involving and mobilizing of the visitors. The results will show that the websites of the political parties have greatly improved since 2000. But the political parties use their websites more to inform and less to involve/mobilize their visitors. The way of creating their websites is to be found in the Web 1.0 era.