A methodology of marketing risk pre-warning

被引：0

作者：

Zhang, Lanxia ^{[1
]}

Kang, Yanan ^{[1
]}

Zhou, Rongzi ^{[1
]}

机构：

[1] Northeastern Univ, Sch Business Adm, Shenyang 110004, Liaoning, Peoples R China

来源：

ICIM 2006: Proceedings of the Eighth International Conference on Industrial Management | 2006年

关键词：

marketing risk; marketing risk pre-warning; BP network;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Becauseofthe limitationsof the existed achievement, the paperattempts to extend the study of marketing risk pre-warning to include the application of BP network. Firstly it sets up amarketing riskpre-warning model based on BP network. Secondly it trainsand teststhe model. Finally it uses the model to pre-warn the market risk for anenterprise. This research shows that the model will be promising if used to judge marketing risk, analyzethe risk compositionand seek for risk-evading solutions.

引用

页码：993 / 1004

页数：12

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