Optimal Return Policy for Substitute Products in E-commerce Environment

被引：0
|
作者：
Lin, Jiaxin [1 ]
机构：
[1] Beijing JiaoTong Univ, Sch Econ & Management, Beijing, Peoples R China
来源：
2019 16TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM2019) | 2019年
关键词：
value uncertainty; substitute products; return policy; INVENTORY;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
In this paper, we investigate the optimal return policy for the two kinds of substitute products with similar function but different quality levels and correspondingly different selling prices. We obtain the optimal refund for the two kinds of substitute products. In addition, we find that consumers will not purchase low-quality products when the refund amount of low-quality products is below the threshold value, and low quality products will gradually be eliminated by the market. Therefore, the retailer needs to formulate optimal return policies for the two substitute products in order to occupy a larger market share and obtain higher profits.
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页数：5
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