Exploring the Influential Factors on Online Investment Platform

被引:0
|
作者
Gazali, Haneffa Muchlis [1 ]
Adeyemi, Adewale Abideen [2 ]
Alhabshi, Syed Musa Syed Jaafar [2 ]
机构
[1] Univ Malaysia Sabah Labuan Int Campus, Inst Islamic Banking & Finance, IIUM Gombak Campus, Kuala Lumpur, Malaysia
[2] Inst Islamic Banking & Finance, IIUM Gombak Campus, Kuala Lumpur, Malaysia
关键词
Online investment platform; TAM; perceived security; Islamic worldview; USER ACCEPTANCE; RELIGIOSITY; PERSONALITY; BANKING;
D O I
10.1109/ICT4M.2016.38
中图分类号
TP39 [计算机的应用];
学科分类号
081203 ; 0835 ;
摘要
The objective of this study is to identify the variables that significantly determine the intention to use online investment platform. This study extended the TAM into four other variables, namely, perceived security, perceived financial return, perceived religiosity and Islamic worldview. A survey of 246 Muslims of online banking users in Kuala Lumpur and Selangor. The data were analyzed using Structural equation modeling (SEM) using AMOS 16. From the analysis, the data has revealed that five factors determine the intention to use online investment platform from the potential investor's point of view. The recommendation were also proposed.
引用
收藏
页码:166 / 170
页数:5
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