Price as a Part of Competitive Advantage of Retails in the Slovak Republic

被引：0

作者：

Stefko, Robert ^{[1
]}

Gburova, Jaroslava ^{[1
]}

Ivancova, Ol'ga Stefko ^{[1
]}

Bacik, Radovan ^{[1
]}

机构：

[1] Univ Presov Presov, Fac Management, Konstantinova 16, Presov 08001, Slovakia

来源：

MANAGEMENT 2012: RESEARCH IN MANAGEMENT AND BUSINESS IN THE LIGHT OF PRACTICAL NEEDS | 2012年

关键词：

Price; competition; Marketing; retail; Marketing pricing strategies;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The paper deals with price and marketing pricing strategies of retail chain stores from regional managers' point of view in the Prekv region. The aim of this paper is to highlight the perception of the impact of economic recession from regional managers' point of view in surveyed retail chain stores. To determine the most used marketing pricing strategies has been used analysis of variance ANOVA. The research result show that the economic recession has affected the price and pricing policy in retail chain stores only slightly.

引用

页码：348 / 353

页数：6

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