E-commerce and the undulating distribution channel

被引:23
|
作者
Gallaugher, JM [1 ]
机构
[1] Boston Coll, Wallace E Carroll Sch Management, Chestnut Hill, MA 02167 USA
关键词
D O I
10.1145/514236.514240
中图分类号
TP3 [计算技术、计算机技术];
学科分类号
0812 ;
摘要
Understanding the role of e-commerce in restructuring distribution channels by examining the factors influencing the collapse, shift, and expansion of channels.
引用
收藏
页码:89 / 95
页数:7
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