Sentiment Analysis: Automated Evaluation Using Natural Language Processing

被引：0
|
作者：
Novak, Michal [1 ]
机构：
[1] Univ Econ, Fac Management, Prague 37701, Jindrichuv Hrad, Czech Republic
来源：
CREATING GLOBAL COMPETITIVE ECONOMIES: 2020 VISION PLANNING & IMPLEMENTATION, VOLS 1-3 | 2013年
关键词：
sentiment analysis; NLP; automated evaluation; customer satisfaction; product reviews;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Knowing what consumers think has always been a prized marketing commodity. Opinion polls, surveys of customer preferences and media monitoring are an integral part of business activities. The development of modern technology is becoming a significant shift to the online marketing communications. Analysis of attitudes and moods (commonly known as sentiment analysis) is quite difficult, especially if done automatically without human assistance. Development of tools for automated sentiment evaluation deals with this issue.
引用
收藏
页码：973 / 975
页数：3
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