Study on the impact of International Trade on Economic Growth in Shandong Province

The information asymmetry and quality uncertainty has been the root cause of the frequent quality problems of Chinese online shopping market. The purpose of this study is to analyze how government regulatory agency, online platform and sellers take product quality control measures and promote the healthy and sustainable development of Chinese online shopping market. This study finds: In order to reduce product quality uncertainty, the buyers tend to use internal and external cues to isolate the quality information and take them as the basis of quality evaluation. At the same time, interested parties such as the online shopping platform, government regulatory agency and the sellers try to mitigate the uncertainty from four dimensions: trust, website informativeness, product diagnosticity and social presence. Based on the above findings, this article constructs the model of three-level product quality control system in Chinese online shopping.