Effects of cultural power distance on group creativity and individual group member creativity

We develop a conceptual model to theorize the impact of high versus low power distance cultural contexts on group creativity and individual group member creativity. High power distance cultural contexts manifest in group social environments where status differentiation among individuals is expected and accepted. This hierarchical social environment is substantially different from the relatively equal social environment in low power distance cultural contexts. Building on this premise, we theorize how and why power distance cultural contexts may (1) impact group creativity by influencing the divergent and convergent processes at the group level and (2) impact the creativity of individual group members by influencing an individual's cognitive task involvement and impression management motives. Further, we identify contextual factors and individual differences that may moderate the impact of power distance. This conceptual model advances our understanding of how creative processes in groups may differ in different cultural contexts as well as suggests ways to foster group creativity in non-Western high power distance cultural contexts. Copyright (c) 2015 John Wiley & Sons, Ltd.