THE EFFECT OF SELF-DISCLOSURE ON SOCIAL CAPITAL AND WELL-BEING

The purpose of this study was to whether self-disclosure amount and depth related to bridging social capital and bonding social capital. And we also investigated the association between social capital and subjective well-being. Our results showed that self-disclosure amount and depth have an association with both bridging and bonding social capital. The increased self-disclosure amount and depth can result in increase of social interaction. This social interaction can contribute to the development of SNS social capital that can positively impact individuals' subjective well-being through creating new relations and strengthening existing relations. Our results proved that social capital built by sharing personal experiences, thoughts, and status through self-disclosure leads subjective well-being. It means that social capital may increase satisfaction with their social contact, interpersonal communication, and daily real life. Therefore, social capital can bring forth positive benefits through both building relations and strengthening with existing relations..