Implicit learning of evaluative vs. non-evaluative covariations: The role of dimension accessibility

Implicit covariation learning, the development of simple associations without awareness, has been demonstrated repeatedly along the evaluative dimension [De Houwer, J., Thomas, S., & Baeyens, F. (2001). Associative learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. Psychological Bulletin, 127, 853-869], but associations involving other dimensions appear more difficult to learn implicitly. The present research highlights the unique properties of the evaluative dimension that may predispose it to implicit learning. We provide evidence in the first experiment that implicit covariation learning occurs along the evaluative dimension, but does not spontaneously occur along non-evaluative dimensions. In Experiment 2, implicit learning along non-evaluative dimensions occurred when participants were subliminally primed with the to-be-learned dimension. In the discussion, we integrate findings from implicit evaluative conditioning research with the broader implicit learning literature. (C) 2008 Elsevier Inc. All rights reserved.