STIMULATION OF CULTURAL AND CREATIVE INDUSTRIES CLUSTERS DEVELOPMENT: A CASE STUDY FROM CHINA

Cultural and creative industries cluster is currently playing an increasingly important and decisive role in the development of cultural and creative industries. This is especially relevant for China where cultural system reform promotes the clusters development from 2003. Bearing this in mind, the authors focus on the cultural system reform in China and attempts to find new ways and novel solutions for the promotion of the development of cultural industries clusters. The case of the first national level cluster of cultural and creative industries has been selected and elaborated upon as an example and a comprehensive yet inspirational case study with a purpose to demonstrate the experience with the CCI clusters development to the potential followers. Furthermore, the problems and functions of CCI clusters management are discussed from many angles and points of view and in greater detail. In addition, neo-endogenous model for CCI clusters development is also presented and explained in greater detail. Overall, our results demonstrate that fast growth of the CCI enterprises in the zone might be achieved using the neo-exogenous model for CCI clusters development based on the neo-endogenous facilitators. Moreover, it appears that additional research might be required in order to grasp the mechanisms that would allow to understand how the increase in the efficiency of neo-endogenous model for CCI clusters development can be effectively achieved.