On the Sustainable Development of Cultural Creative Industry in Shandong Province

Cultural creative industry is developed recently from the combination of cultural industry and creative industry. It is booming in China with potent prospect. Shandong, as a big cultural and economic province, boasts the advantageous resources of government support, profound culture cultivation, and strong economic foundation. However, the following disadvantages exist: backward industry consciousness, weak economic contributions, uneven regional structure, low science and technology, and shortage of talents. To achieve and maintain the competitive edge of Shandong's cultural creative industry, some principal strategies should be taken: integrate effectively its cultural recourses, develop market-leading new products and establish sustainable system.