How intergenerational interaction affects attitude-behavior inconsistency

Social norms play an important role in maintaining social order, but at the same time, they can act as a constraint that compels people to take specific actions which run contrary to their attitudes. This paper treats the latter case: we investigate conditions in which attitude-behavior inconsistency persists, constructing mathematical models combining evolutionary games and cultural transmissions. In particular, we focus on the effect of intergenerational interactions. Our models show that both information about others' attitude (e.g., through social surveys) and the combination of intra- and inter-generational interactions are key factors to generate the situation where all people adopt the same behavior but different people have different attitudes. (C) 2013 Elsevier Ltd. All rights reserved.