The impact of strategic fit among strategy, structure, and processes on multinational corporation performance: A multimethod assessment

被引：93

作者：

Xu, SC ^{[1
]}

Cavusgil, ST ^{[1
]}

White, JC ^{[1
]}

机构：

[1] Michigan State Univ, Dpt Mkt & Supply Chain Management, Eli Broad Coll Business, E Lansing, MI 48824 USA

来源：

JOURNAL OF INTERNATIONAL MARKETING | 2006年 / 14卷 / 02期

关键词：

D O I：

10.1509/jimk.14.2.1

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The international marketing literature has produced divergent findings regarding the effect of a standardized marketing strategy on firm performance among large multinational corporations (MNCs). Prior research has typically considered external or environmental factors to reconcile different findings. This study employs multiple perspectives of strategic fit (moderation, mediation, profile deviation, and covariation) to examine the effect of the internal fit among strategy, structure, and processes of MNCs and explores their effects on firm performance. Empirical results based on 206 MNGs support the mediation, profile deviation, and covariation perspectives, but they fail to confirm the moderation perspective.

引用

页码：1 / 31

页数：31

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