To Gamble or Not? Perceptions of Macau Among Mainland Chinese and Hong Kong Visitors

被引：35

作者：

Zeng, ZhongLu ^{[1
]}

Prentice, Catherine ^{[2
]}

King, Brian Edward ^{[3
]}

机构：

[1] Gaming Educ & Res Ctr, Macau Polytech Inst, Cathedral Parish, Macau, Peoples R China

[2] Swinburne Univ Technol, Melbourne, Vic, Australia

[3] Victoria Univ, Ctr Tourism & Serv Res, Melbourne, Vic 8001, Australia

来源：

INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2014年 / 16卷 / 02期

关键词：

adaptation theory; customer acquisition and retention; market segmentation; visitor profile; casinos; Macau;

D O I：

10.1002/jtr.1902

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Macau's casino sector has been expanding rapidly, particularly targeting mainland Chinese gamblers. The novelty and under-researched nature of this market is a challenge for Macau's casino and destination marketers. This study explores the characteristics of the mainland market and compares this with the second placed and more mature Hong Kong market. The profiling of visitors from Macau's main source markets including demographic, region of origin, trip behaviour and motivation characteristics provides insights into the future success of the destination. Adaption theory is used to explain the implications of differences between Gambling and Non-Gambling visitors from the two source markets. Copyright (c) 2012 John Wiley & Sons, Ltd.

引用

页码：105 / 112

页数：8

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