An emerging topic in the development field is how information and communication technology (ICT) can be used for economic and social development. The general approach relies on technological determinism, whereby the discussion revolves around how and to what extent will ICT support development. It assumes the benefits of ICT as inherent. This approach ignores that ICT is created and experienced within a socially divisive and complex space. A more critical and sociological analysis is needed for development studies to better understand the implications of ICT initiatives. In this article, I argue that Saskia Sassen's analytical framework of technology and society as embedded avoids this technological determinism and allows social theorists to account for social and material aspects of ICT. To support this alternative framework, I present a case study of a rural ICT initiative in Gujarat, India, and discuss how this re-conceptualization reveals more nuanced understanding of ICT and society. Based on interviews and field research, I find that technology creates new social understandings for the rural ICT users, but also that society shapes the technology to make it inaccessible for them.