Using personas as an intermediate construct in the development of tailored messages: a Case Study

被引：0
|
作者：
Vosbergen, Sandra [1 ]
Wiggers, Anne-Marieke [1 ]
Lacroix, Joyca [2 ]
Jaspers, Monique [1 ,3 ]
Peek, Niels [1 ]
机构：
[1] Univ Amsterdam, Acad Med Ctr, Dept Med Informat, Meibergdreef 9, NL-1105 AZ Amsterdam, Netherlands
[2] Philips Res, Dept Brain, Eindhoven, Netherlands
[3] Acad Med Ctr, HIT Lab, Ctr Human Factors Engn, Amsterdam, Netherlands
来源：
CONTEXT SENSITIVE HEALTH INFORMATICS: HUMAN AND SOCIOTECHNICAL APPROACHES | 2013年 / 194卷
关键词：
Message framing; Personas; Cluster Analysis; Tailoring;
D O I：
10.3233/978-1-61499-293-6-195
中图分类号：
R19 [保健组织与事业（卫生事业管理）];
学科分类号：
摘要：
Tailoring health education messages to patients' preferences for message style is believed to increase patients' susceptibility to the given advice. This paper presents a persona-centered approach towards creating tailored health messages for chronically ill patients. A case study of tailoring messages to the preferences of patients with coronary heart disease illustrates the approach and shows the need for patient-centered data collection so that personas reflect patients' preferences. Based on these personas, a manageable set of tailored messages can be created in a step-by-step approach.
引用
收藏
页码：195 / 201
页数：7
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