The effect of social interaction on users' social commerce intention

被引：20
|
作者：
Zhou, Tao [1 ]
机构：
[1] Hangzhou Dianzi Univ, Sch Management, Hangzhou 310018, Zhejiang, Peoples R China
来源：
INTERNATIONAL JOURNAL OF MOBILE COMMUNICATIONS | 2019年 / 17卷 / 04期
基金：
中国国家自然科学基金;
关键词：
social interaction; social commerce; informational interaction; perceived personalisation; trust; PURCHASE BEHAVIOR; PRIVACY CALCULUS; MOBILE COMMERCE; TRUST; CONSUMERS; LOCATION; ADOPTION; ENVIRONMENTS; SATISFACTION; EXPERIENCE;
D O I：
10.1504/IJMC.2019.100501
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Social commerce enables users to conduct frequent social interactions, which may strengthen their social relationships and affect their behavioural decision. The purpose of this research is to examine the effect of social interaction on users' social commerce intention. Social interaction consists of human-human interaction and human-computer interaction. Human-human interaction includes informational interaction and emotional interaction, whereas human-computer interaction includes perceived control, perceived responsiveness and perceived personalisation. Structural equation modelling was adopted to conduct data analysis. The results indicated that social interaction affects trust in other members and trust in community, both of which further determine social commerce intention. The results indicated that service providers need to facilitate social interaction in order to promote users' social commerce intention.
引用
收藏
页码：391 / 408
页数：18
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