When Prem Seshadri was appointed executive vice chairman and MD of HCLI, the Indian IT conglomerate was bleeding in losses. Developing competitiveness and a DNA of evolution was imperative. This case details a two-year journey of reinventing the performance management system and using technology for behavioral change and cultural transformation. PULSE was developed to implement a weekly feedback system for 4,500 employees. However, in 2016, PULSE data revealed a surge in silver and bronze badges and a decline in gold ones. What story was PULSE telling? Students apply diagnosis at organizational, group, and individual levels to evaluate the intervention and identify the way forward. © 2019 World Scientific Publishing Co.