Referral service and customer incentive in online retail supply Chain

被引：10

作者：

Chen, Y. G. ^{[1
]}

Zhang, W. Y. ^{[1
]}

Yang, S. Q. ^{[1
]}

Wang, Z. J. ^{[1
]}

Chen, S. F. ^{[2
]}

机构：

[1] Zhejiang Univ Finance & Econ, Sch Informat, Hangzhou, Zhejiang, Peoples R China

[2] Zhejiang Normal Univ, Sch Econ & Management, Jinhua, Peoples R China

来源：

JOURNAL OF APPLIED RESEARCH AND TECHNOLOGY | 2014年 / 12卷

基金：

中国国家自然科学基金;

关键词：

online retail supply chain; infomediary; customer incentive; demand referral; contract coordination; WORD-OF-MOUTH; IMPACT; COORDINATION; INFOMEDIARY;

D O I：

10.1016/S1665-6423(14)72342-9

中图分类号：

学科分类号：

摘要：

This paper studies an online retail supply chain that includes one referral infomediary and one retailer, in which the infomediary provides demand referral service to retailers and incentive rebates to customers. A linear dual-channel demand with the effect of customer incentive and horizontal service cooperation model was established, and then the optimal policies of infomediary and retailers in centralized and decentralized supply chain were analyzed. Moreover, a horizontal cooperation contract based on customer incentive cost as well as referral service price was developed to coordinate the supply chain. The results revealed that the contract contributed to profit optimization of online retail supply chain and effective win-win cooperation. Finally, we analyze the impact of rebate sensitivity and market share on these optimal policies and illustrate the results by some numerical examples.

引用

页码：261 / 269

页数：9

共 50 条

[31] Pricing policies of a dynamic green supply chain with strategies of retail service
Chen, Shan
Zhou, Fuli
Su, Jiafu
Li, Longxiao
Yang, Biyu
He, Yandong
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2021, 33 (01) : 296 - 329
[32] COLLECTIVE ACTION AND CUSTOMER SERVICE IN RETAIL
Naidu, Suresh
Reich, Adam
ILR REVIEW, 2018, 71 (04) : 986 - 1001
[33] Referral Service of Infomediary in B2C Supply Chain
Chen, Yuangao
Liu, Nan
Yao, Jianrong
NINTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III, 2010, : 731 - 735
[34] An Information Sharing Incentive Model in Supply Chain with Mixed Retail and E-tail Channels
Zhou, Xiongwei
Ma, Feicheng
HIS 2009: 2009 NINTH INTERNATIONAL CONFERENCE ON HYBRID INTELLIGENT SYSTEMS, VOL 3, PROCEEDINGS, 2009, : 147 - 150
[35] Integrated supply chain security risk management with a focus on customer service
Vega de la Cruz, Leudis O.
Perez-Pravia, Milagros C.
INGENIERIA Y COMPETITIVIDAD, 2022, 24 (02):
[36] Managing information in the supply chain to enhance customer service and build relationships
Scott, J.P. (phil_scott@uow.edu.au), 1600, Inderscience Enterprises Ltd. (04): : 4 - 6
[37] End-customer value restructuring the financial service supply chain
Komulainen, Hanna
Saraniemi, Saila
Ulkuniemi, Pauliina
Ylilehto, Marianne
MARKETING INTELLIGENCE & PLANNING, 2018, 36 (06) : 709 - 720
[38] RFID in the retail supply chain
Bradbrook, Roy
Folding Carton Industry, 2005, 32 (04): : 46 - 51
[39] Service supply chain incentive strategy: from the perspective of win-win
Zhu, Weiping
Yao, Hongguang
INTERNATIONAL JOURNAL OF SERVICES TECHNOLOGY AND MANAGEMENT, 2020, 26 (01) : 1 - 19
[40] Value of Information Sharing in Online Retail Supply Chain Considering Product Loss
Gao, Dandan
Wang, Nengmin
Jiang, Bin
Gao, Jie
Yang, Zhen
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 2022, 69 (05) : 2155 - 2172

← 1 2 3 4 5 →