Types and dimensions of organization-public relationships in greater China

Public relations are the major force in the establishment of organization-public relationships (OPRs) in the United States and other countries. This study is a metaresearch that reports a meta-analysis of three studies on relationship management with publics in the greater China area, including mainland China and Hong Kong. A metaresearch is used to gain general and theoretical conclusions on a specific topic by synthesizing research results from similar studies [Grunig, J.E., Grunig, L A., Sriramesh, K., Huang, Y.H., & Lyra, A. (1995). Models of public relations in an international setting. Journal of Public Relations Research, 7, 163-186]. The purpose of this study is to extend the concepts of relationship management to the Chinese context by investigating the types of relationships between organizations and the Chinese publics and other possible factors that affect the outcomes of the relationships. This article first provides a brief literature review on relationship management of public relations. It is followed by a report of the result analysis of the three studies in relation to OPR types and cultivation strategies. Finally, the research results, their implications, and future research directions will be discussed. (C) 2009 Elsevier Inc. All rights reserved.