The Influence of Social Network Characteristics on Consumers' Willingness to Buy in Social Business

被引：0
|
作者：
Sun, Junjie [1 ]
Wu, Lingyu [1 ]
Li, Rongbing [1 ]
Ma, Ziyu [1 ]
Han, Weiwei [1 ]
Li, Hongchao [2 ]
机构：
[1] Beijing Univ Posts & Telecommun, Sch Modern Post, Beijing, Peoples R China
[2] Beijing Univ Posts & Telecommun, Sch Automat, Beijing, Peoples R China
来源：
2019 16TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM2019) | 2019年
基金：
北京市自然科学基金;
关键词：
social commerce; e-commerce; brainwave; consumer decision;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Social commerce involves social media, online media that support social interaction, and user contributions to assist in the online purchase and sale of products and services. Our research uses event-related potentials (ERPs) and technology acceptance models (TAM) to study the specific influencing factors and mechanisms of social networks in consumers' willingness to purchase in social networks, by studying the consumer between social commerce and traditional e-commerce models. Differences in decision making to predict the future development of social commerce.
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页数：5
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