Public service performance from the perspective of marketing and innovation capabilities

被引：3

作者：

Teixeira Filho, Clovis ^{[1
]}

Stocker, Fabricio ^{[2
]}

Toaldo, Ana Maria Machado ^{[3
]}

机构：

[1] Univ Sao Paulo, Sch Commun & Arts, Sao Paulo, Brazil

[2] Getulio Vargas Fdn FGV, Brazilian Sch Publ & Business Adm, Rio De Janeiro, Brazil

[3] Univ Fed Parana, Business Dept, Curitiba, Parana, Brazil

来源：

PUBLIC MANAGEMENT REVIEW | 2022年 / 24卷 / 04期

关键词：

Marketing capabilities; sources of innovation; performance; public services;

D O I：

10.1080/14719037.2020.1856402

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This research aims to analyse the relationship between marketing capabilities and sources of innovation in public service performance. It proposes and tests a structural equations model in 259 public postal service organizations in Brazil. The study demonstrates that marketing capacities act as partial mediators between sources of innovation and organizational and innovation performance. The theoretical and practical contributions of this study reinforce and further the development of a strategic mindset focused on sources of innovation and marketing capabilities to improve public service performance, presenting an integrative model and testing different scales and dimensions for evaluating performance in the public sector.

引用

页码：558 / 578

页数：21

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