(DIS) LIKE FACEBOOK? DIALECTICAL AND CRITICAL PERSPECTIVES ON SOCIAL MEDIA

Apart from a few exceptions, there are no studies combining critical theoretical and empirical research in the context of social media. The overall aim of my article is to study the constraints and emancipatory potentials of web 2.0 and to assess to what extent social media can contribute to strengthen the idea of the communication and network commons and a commons-based information society. I follow an emancipatory research interest being based on a critical theory and political economy approach in three sections: I provide some foundational concepts of a critical theory of media, technology and society in section one. The task of section two is to study the users' knowledge, attitudes, and practices towards the potentials and risks of social media. This section can be considered as a case study of the critical theory and dialectics of media, technology, and society. In section three, I raise the question if technological and/or social changes are required in order to bring about real social media. Section three furthermore discusses political implications and draws some conclusions.