SME Knowledge Transfer through Social Networking: Leveraging Storytelling for Improved Communication

Small and Medium-sized enterprises (SMEs) require different techniques to facilitate communication and collaboration as they transition to larger organisations. New knowledge management (KM) practices and tools enable an enhanced knowledge transfer by leveraging practices such as storytelling with a new generation of web 2.0 technologies providing an individualised and customisable user experience including virtual social interactions, shared collaborative portals, wikis, communication tools, and 'folksonomies'. This paper presents the findings of a case study on KM approaches to knowledge transfer through social networking systems.