ANALYSIS ON THE SATISFACTION DEGREE OF HOTEL SERVICES CONSUMERS IN ROMANIA

被引：0

作者：

Busu, Cristian ^{[1
]}

Busu, Mihail ^{[1
]}

机构：

[1] Bucharest Univ Econ Studies, Bucharest, Romania

来源：

PROCEEDINGS OF THE 10TH INTERNATIONAL MANAGEMENT CONFERENCE: CHALLENGES OF MODERN MANAGEMENT (IMC 2016) | 2016年

关键词：

customer satisfaction; market shares; regression analysis; service quality; QUALITY;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The present paper analyzes a number of issues related to the quality of services and hotel services consumers' perception in Romania. It is based on a questionnaire given to hotel services beneficiaries during 2015. The questionnaire was sent by "snowball sampling", and its results were analyzed by means of the statistical software SPSS 21. The results led to the construction of a multiple linear regression model and the data were analyzed through the "stepwise method". The research results have an empirical perspective in order to support enterprises in the sector to improve their services and reach their customers' expectations. In this way, businesses will become more competitive and final consumers will be attracted by the quality of provided services.

引用

页码：28 / 37

页数：10

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