Study on Marketing Strategies of Regional Grey Tourist

P.M. Philip, the father of modem marketing, once pointed out that in the very intense competition, there exists a phenomenon which is service of competition is the essence of market competition; no reliable service would be any good marketing. The importance of service marketing has become increasingly prominent, service enterprise will use of various strategies to create a competitive advantage trying all efforts, especially service marketing work, so as to win in the competition. Based on the background of grey tourist market and adopted for the study of integrating theory with practice, the paper points out the research method of the implementation of regional tourism marketing strategy for grey tourist market which will create new strategic competitive advantage.