Focusing the fuzzy front-end in new product development

被引：332

作者：

Kim, J ^{[1
]}

Wilemon, D

机构：

[1] Silla Univ, Sch Management, Pusan, South Korea

[2] Syracuse Univ, Sch Management, Innovat Management Program, Syracuse, NY 13244 USA

来源：

R & D MANAGEMENT | 2002年 / 32卷 / 04期

关键词：

D O I：

10.1111/1467-9310.00259

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Effectively managing the 'upfront or fuzzy front-end' (FFE) of the product development process is one of the most important, difficult challenges facing innovation managers. In this paper, we define the FFE as the period between when an opportunity is first considered and when an idea is judged ready for development. We classify the outcomes of the FFE into product definition, time, and people dimensions. We suggest several strategies to manage the FFE by assigning a FFE manager or team; by providing organizational support for FFE activities; by understanding the sources of FFE ambiguity; by building an information system; and by developing relationships with supporters, partners, and alliances.

引用

页码：269 / 279

页数：11

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