PROCESS TYPES AND VALUE CONFIGURATION IN MODELLING PRACTICE - AN EMPIRICAL STUDY OF MODELLING IN DESIGN AND SERVICE

The development of models, especially simulation models of both products and processes, has increased in industry and now offer substantial competitive advantages in decision support across many fields. Even so, little is known about the structures of applied modelling processes as the focus so far has primarily been on improving modelling tools and software, methodologies, and modelling outcomes. In this paper, we gain insights into the value creation activities in modelling practice through the analysis of activity structures from 12 different modelling processes across two large UK companies. The results show that modelling process structures can be divided into three distinct process types; ad-hoc modelling for decision support, new model development, and model change management. Existing research mainly considers new model development and therefore it is suggested that the other two types are also part of modelling practice, and therefore should be included in modelling process management. The process types are categorized from a modelling management perspective and a tentative modelling process management toolbox is suggested for further research.