共 50 条
- [45] Conceptualization of Pre-purchase Brand Experience for High-involvement Products PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET, 2016, : 374 - 376
- [46] Study of Pre-Purchase Brand Experience For High-Involvement Products PROCEEDINGS OF 2018 CHINA MARKETING INTERNATIONAL CONFERENCE: SMART MARKETING: HUMAN, TECHNOLOGY AND INNOVATION, 2018, : 176 - 205
- [50] The Unexpected Impact of User Manual at the Pre-purchase Stage on Product Evaluation and Purchase Intention: An Exploratory Study ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, 2009, 36 : 944 - 946