What We Know About New Mixes in Media Marketing

被引：1

|

作者：

Precourt, Geoffrey

机构：

来源：

JOURNAL OF ADVERTISING RESEARCH | 2013年 / 53卷 / 04期

关键词：

D O I：

10.2501/JAR-53-4-356-357

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：356 / 357

页数：2

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