STRATEGIES OF LUXURY BRANDS IN THE NEW SOCIO-ECONOMIC CONTEXT

被引：0

作者：

Popescu, Doina L. ^{[1
]}

Ceptureanu, Eduard-Gabriel ^{[1
]}

Ceptureanu, Sebastian-Ion ^{[1
]}

机构：

[1] Bucharest Univ Econ Studies, Bucharest, Romania

来源：

PROCEEDINGS OF THE 13TH INTERNATIONAL MANAGEMENT CONFERENCE: MANAGEMENT STRATEGIES FOR HIGH PERFORMANCE (IMC 2019) | 2019年

关键词：

fashion; luxury brands; strategies; supply chain; sustainability; SOCIAL-RESPONSIBILITY; PERFORMANCE;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The paper presents the strategies adopted by luxury brands in the context of new challenges related to social responsibility. Thus, trends are presented regarding the foundation and implementation of strategies of luxury brands that respond to the major problem of today's society, namely the fact that fashion is highly polluting, contributing to climate change. Also, the paper presents the results of a study on the attitude of European consumers towards the sustainability and transparency of the supply chain from luxury industry.

引用

页码：722 / 729

页数：8

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