The impact of the network economy on China's traditional ethical culture

The network economy is essentially a new economy based on the World-Wide-Web. It has characteristics as information technology; round-the-clock operation; and its rapidity. It's widely recognized as a new source for a nation's economic development. However, human beings' behavior cannot be changed overnight through the Internet. The network economy has to wait for the gradual evolution of people's behavior and thoughts before its full expansion. Only if there is a combination of China's traditional Confucian ethics with the ethical connotation of a network economy, can we build up a new type business ethical culture, which is seasoned with the modern e-commerce of network economy.