Global marketing teams: A strategic option for multinationals

被引：4
|
作者：
Kiessling, Timothy S. [1 ]
Marino, Louis D.
Richey, R. Glenn
机构：
[1] Eastern Kentucky Univ, Richmond, KY 40475 USA
[2] Univ Alabama, Culverhouse Coll Commerce & Business Adm, Tuscaloosa, AL 35478 USA
来源：
ORGANIZATIONAL DYNAMICS | 2006年 / 35卷 / 03期
关键词：
D O I：
10.1016/j.orgdyn.2006.05.006
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：237 / 250
页数：14
相关论文
共 50 条
  • [21] Varieties of Capitalism and Strategic Management: Managing Performance in Multinationals after the Global Financial Crisis
    Witcher, Barry J.
    Chau, Vinh Sum
    BRITISH JOURNAL OF MANAGEMENT, 2012, 23 : S58 - S73
  • [22] Marketing option
    Textile Asia/Ya-Chou Fang Chih Yueh Kan, 28 (06):
  • [23] Functional top management teams and marketing organization: exploring strategic decision-making
    Eriksson, Theresa
    Robertson, Jeandri
    Nappa, Anna
    JOURNAL OF STRATEGIC MARKETING, 2020,
  • [24] Top management teams, global strategic posture, and the moderating role of uncertainty
    Carpenter, MA
    Fredrickson, JW
    ACADEMY OF MANAGEMENT JOURNAL, 2001, 44 (03): : 533 - 545
  • [25] Technology and marketing capabilities: Strategic factors in global market expansion
    Chang, TL
    1996 AMA WINTER EDUCATORS' CONFERENCE, VOL 7 - MARKETING THEORY AND APPLICATIONS, 1996, 7 : 109 - 116
  • [26] The establishment of global marketing strategic alliances by small and medium enterprises
    Chen, HL
    Huang, YH
    SMALL BUSINESS ECONOMICS, 2004, 22 (05) : 365 - 377
  • [27] Towards a strategic understanding of global teams and their HR implications: an expert dialogue
    Butler, Christina L.
    Minbaeva, Dana
    Makela, Kristiina
    Maloney, Mary M.
    Nardon, Luciara
    Paunova, Minna
    Zimmermann, Angelika
    INTERNATIONAL JOURNAL OF HUMAN RESOURCE MANAGEMENT, 2018, 29 (14): : 2209 - 2229
  • [28] The Establishment of Global Marketing Strategic Alliances by Small and Medium Enterprises
    Hsiu-Li Chen
    Yophy Huang
    Small Business Economics, 2004, 22 : 365 - 377
  • [29] STRATEGIC OPTION
    Ionescu, Sorin
    Alessandrini, Sergio
    Gavrila, Larisa
    MANAGEMENT - THE KEY DRIVER FOR CREATING VALUE, 2015, : 765 - 773
  • [30] Multinationals in global governance
    Levy, David L.
    Newell, Peter
    TRANSFORMATIONS IN GLOBAL GOVERNANCE: IMPLICATIONS FOR MULTINATIONALS AND OTHER STAKEHOLDERS, 2006, : 146 - 167
12345