Global marketing teams: A strategic option for multinationals

被引:4
|
作者
Kiessling, Timothy S. [1 ]
Marino, Louis D.
Richey, R. Glenn
机构
[1] Eastern Kentucky Univ, Richmond, KY 40475 USA
[2] Univ Alabama, Culverhouse Coll Commerce & Business Adm, Tuscaloosa, AL 35478 USA
关键词
D O I
10.1016/j.orgdyn.2006.05.006
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:237 / 250
页数:14
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