Leading Effective Global Virtual Teams: The Consequences of Methods of Communication

This paper explores the relationship between communication and team effectiveness within the context of global virtual teams, arguing that a range of communication methods may impact upon the team's effectiveness. To explore this relationship empirically, we present a key informant insights based on the activities deployed by a participant in a global team. The paper reports on the team's effectiveness, their communication strategies and the team's psychological traits: trust, shared understanding and co-operation. Findings from the pattern matching analysis indicate that the limited range of communication methods available to a global virtual team was not a major contributing factor to a team's effectiveness. The paper offers communication/management techniques that could be beneficial to the global virtual team leader in facilitating team effectiveness, highlighting some issues surrounding the level of dispersion within teams that could be further explored in future research.