COMPETITIVE INTELLIGENCE- AN ENHANCEMENT TO BUSINESS INTELLIGENCE

被引：0
|
作者：
Tuta, Mihaela [1 ]
Zara, Iulia Adina [1 ]
Orzan, Gheorghe [1 ]
Purcarea, Victor Lorin [2 ]
Orzan, Olguta Ana [2 ]
机构：
[1] Bucharest Acad Econ Studies, Bucharest, Romania
[2] Carol Davila Univ Med Sci & Pharm, Bucharest, Romania
来源：
ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH | 2014年 / 48卷 / 02期
关键词：
Business Intelligence; Competitive Intelligence; Share of Wallet; Market Share; Penetration;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Business Intelligence solutions allow managers with analysis, graphs and statistics to aid the decision making process. Most of these tools provide an understanding of what is happening with their own customers and company, but do not require a comprehensive view of their competitors. The present article is an overview of a study conducted by three American professors who proposed a plan to combine Competitive Intelligence into BI systems, using data that are easy to obtain.
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页码：151 / 161
页数：11
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